Social media has become the buzz in the business world, but it is the best choice for you? In today’s digital world, having a strong online presence is essential for businesses in Orange, NSW.
Let’s be honest, it is also time consuming. In a town like Orange, many businesses have long relied on word of mouth and referrals. But as we feel the pinch of an economic downturn and high inflation, is it time to give more consideration to your online presence?
Let’s dive into the debate and find out which option, investing into social media or a website, is the best fit for your business.
Websites excel at:
- Enhancing online visibility
- Showcasing and promoting your services
- Integrating into your sales funnel
- Establishing credibility for your brand
- Creating community
Social media shines at:
- Connections with your audience.
- Building your brand’s reputation.
- Expanding your reach and attracting new audiences.
- Fostering engagement with your brand.
Should I Build or Update My Business Website in Orange
1. Credibility and Professionalism
A website serves as a virtual storefront for your business, providing a professional and credible online presence. In a survey conducted by Verisign, 84% of consumers believe that a business with a website is more credible than one with only a social media presence.
2. Control Over Your Brand
With a website, you have complete control over your branding and messaging. You can design your site to reflect your unique style and personality, ensuring that it resonates with your target audience. Plus, you have full ownership of your content – no algorithm changes or platform shutdowns to worry about.
We’ve seen firsthand how relying solely on social media platforms can be risky. We’ve worked with business owners who’ve had their accounts hacked or unexpectedly shut down by the platform. As a result, they lost their entire community, brand recognition, and lead generation efforts all at once.
3. Boosting Your Google Game
Organic search drives over half of all website traffic, making Search Engine Optimisation (SEO – learn more here) a crucial aspect of any online marketing strategy. By investing in SEO, you can improve your website’s visibility in search engine results and attract more qualified leads. According to research conducted by BacklinkO Ranking 1st in the organic results on Google means your business will be 10x more likely to receive a click compared to a page in the 10th spot.
A Couple of Things to Consider
- HubSpot’s research shows that 75% of users never scroll past the first page of search results.
- Up to 80% of people ignore Google-sponsored ads
- Click-through rate (CTR) refers to how often people see your business offerings and click through to it.
- Ranking 1st in Google can lead to nearly 40% CTR, converting to a huge boost in traffic for your business.
Image Source: Google Click-Through Rates (CTRs) by Ranking Position in 2024 by First Page Sage
Why is Social Media Important to my Business in Orange?
1. Creating Community
Social media is all about connecting with your audience on a personal level. With platforms like Facebook, Instagram, and Twitter, you can engage with your customers, answer their questions, and show them the human side of your business. Plus, studies show that 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to others.
2. Global Reach
With over 3.8 billion people using social media worldwide, it’s a goldmine for businesses looking to expand their reach.
Plus, with targeted advertising options, you can make sure your message gets in front of the right people – whether they’re in Orange, NSW, or halfway around the world.
3. Cost-Effective Marketing
Traditional marketing can be pricey, social media provides a budget-friendly avenue to connect with numerous potential customers. Studies indicate that businesses may reach significantly more individuals per dollar spent on social media advertising compared to traditional media platforms, even though this expanded visibility may not always translate into click-throughs.
So, Do I Focus on a Website Build or Social?
So, which is better for your business – websites or social media? The truth is, it depends on your goals, target audience, and budget and finding a balance between the two is great.
While websites are essential for establishing credibility and improving search engine visibility, social media offers opportunities for engagement and cost-effective marketing.
But if you want to focus on one area that will create the biggest bang for your buck, contact us for a free consultation.
At Riot Digital, we understand the importance of finding the perfect blend of websites and social media for your business. Whether you’re looking to design a killer website, boost your SEO rankings, or craft a social media strategy that gets results, we’ve got you covered.
So, what are you waiting for? Contact us today to learn more about our services and take your business to the next level online. With Riot Digital by your side, the sky’s the limit!